SPAR and VIVO encourage shoppers to “milk it” for TearfundFriday 27 July 2012
SPAR and VIVO, are encouraging shoppers to “milk it” this summer – 5p from every purchase of two–litre VIVO and SPAR semi–skimmed and full fat milk will be given to support Tearfund partners around the world.
It’s hoped the special milk promotion kicking off this month, and running until September, will raise £150,000 for Tearfund. This could be used to empower communities and help as many as 50,000 people work their way out of poverty.
“By selling three million two–litre packs of milk, the SPAR and VIVO stores hope to support thousands of families in some of the world’s poorest countries’ says Neal Kelly, Fresh Foods Director at Henderson Group. ‘It’s just a little of the cost of milk here, but the benefits will be hugely significant in changing lives through Tearfund’s self–help initiatives’.
“A succession of poor harvests, high food prices, chronic poverty and ongoing conflict has led to extreme vulnerability in many poor communities around the world ‘says Caroline Bradley,Tearfund in Northern Ireland and member of Willowfield Parish Church, Belfast. ‘As you enjoy your glass of milk today, not only will you be making a healthy choice, but you will be helping this promotion release many thousands from poverty for the long term.”
Pictured above – Eddie Hood, Fresh Foods Quality Control, Henderson Group; Caroline Bradley, Tearfund in N.Ireland, and Bronagh Henderson , SPAR Marketing Manager